How to Boost Brand Visibility with Seasonal Events: Lessons from ‘Workshop Whispers’
At Big Sound Marketing, we believe that timing, creativity, and community are the driving forces behind every successful campaign. This Halloween, we combined all three in Workshop Whispers: a five-day social media series created for TRP Parts UK, the all-makes parts brand. Designed to resonate with HGV technicians and mechanics, the campaign also invited a wider audience into their world through accessible storytelling and seasonal flair.
Strategy That Delivers
Seasonal campaigns work best when they align with audience behaviour. For Workshop Whispers, we posted from Monday 27th to Friday 31st October, targeting evening hours when Halloween content was trending across feeds. Our aim was to boost brand visibility and spark engagement by showing up consistently in the run-up to the big day.
Each post was tailored for the HGV technician community, but designed to be accessible to casual viewers too. We used Halloween visuals, themed hashtags and storytelling that blended workshop culture with seasonal intrigue.
Results That Speak Volumes
The campaign ran across YouTube, LinkedIn, Facebook and Instagram, with additional reach on TikTok, and the impact was clear. Across Halloween week, in the social media world, from Monday 27th October to Sunday 2nd November:
- TikTok post views rose by 91.1% compared to the previous 30 days
- Instagram saw a 32% increase in views (all organic)
- Facebook content interactions jumped by 157%
This showcases how creative marketing, design and strategic consultancy can combine to drive measurable results.
Creative That Connects
Our visuals leaned into Halloween themes, with shadows, whispers, and eerie lighting, while staying grounded in the reality of workshop life. We used language and imagery that technicians would recognise, but kept the tone playful enough to draw in a broader audience.
This balance is essential. When you speak authentically to your niche and still invite others in, you build trust and expand reach at the same time.
Key Takeaways
- Seasonal relevance helps your content surface organically
- Evening posting boosts visibility when audiences are browsing for entertainment
- Inclusive design ensures your message lands with both core and casual viewers
Ready to Make a Big Sound?
Big Sound Marketing offers full-service support across social media marketing, creative campaign development, visual design, and strategic consultancy. Whether you’re planning your next seasonal push or building long-term engagement, we help brands show up, stand out, and stay memorable.
With Christmas just around the corner, now is the time to plan your next seasonal campaign. The festive period offers another powerful opportunity to connect, entertain, and grow your brand presence.
