DIRECT MARKETING

At its heart, the objective of good marketing is to find new customers. This is about creating opportunities for the customer to find you – but also going out there and finding your customers. Central to this approach is strong direct marketing – creating material and tactics which engage with your customers directly; grabbing their attention and putting your business on their radar.

In a nutshell, direct marketing is an approach that connects with potential customers directly via various channels, which could include email, SMS, post, social media platforms and more. Direct marketing allows for personalised and targeted communication with your target audience, which can make it a highly effective tool for influencing consumer behaviour and generating sales.

This is so key to effective Direct Marketing – it’s not a one-hit wonder. Instead we think of direct marketing as a ‘charm offensive’, consisting of planned and continuous touch points across both sales and marketing. By coordinating your campaign across various platforms, we ensure a cohesive marketing effort that reaches your audience wherever they are. This strategy not only maximises exposure but also reinforces your message across different mediums, enhancing the overall impact of the campaign.

Understanding your target audience

Before we get into creative concepts, we go right back to the beginning by understanding your target audience: who are they and what messages are going to ‘push their buttons’. To achieve this we conduct a thorough research phase, interrogating the experiences of you and your teams, as well as interviewing existing customers to find out more about them, their challenges and what messages will appeal to them.

Call to action / Or action to call?

It’s a busy, fast-paced world and will a piece of direct marketing convince the recipient to pick up the phone and get in touch with? Possibly, yes – but it’s an ever-growing challenge. A strong call to action is still important, but more than this, direct marketing activity should dovetail with Direct Sales activity and provide a salesperson with an Action to Call. A highly effective and well-timed piece of direct marketing activity can break the ice and ensure a cold call starts at lukewarm.

Email

Email is dead, right? No-one reads email anymore? Not necessarily so! We still find that email can be a highly effective contributor to an overall direct marketing approach. Like everything we do at Big Sound Marketing, successful email marketing is all about the quality, relevance and impact of the material.

Find out more about Email Marketing.

Review and react

There’s no such thing as a bad idea. That’s a firm opinion of ours at Big Sound Marketing and it’s centrally true when it comes to Direct Marketing. The only way to know if something is successful or effective is to try it, see the results and react accordingly – whether this be anecdotal feedback from a sales team or more data driven insights. Regardless, the questions are the same: Did it work? Do it some more. Was it not as successful as we hoped? What can we learn from, change and adapt to make the next activity strong.

From the initial discovery and consultation, through to planning and concept development, through to execution – our expert team is here to help you craft direct marketing campaigns which engage and inspire your target audience.

Whether your objective is boost sales, increase brand awareness or strengthen customer engagement we are here and ready to help you achieve your goals.