“This is my favourite from Yorkshire Tea – it’s iconic, exactly on brand and believable. Although I hope they never bring out any tea that needs to go in a microwave! #Teavolution”

-Amber Pianforini, Account Manager

“One question – why isn’t this real?! This campaign was perfect for generating controversy, with the comments inundated with both excitement and outrage!”

-Chloe Wood, Account Manager

Watch the full reel here

“My favourite April Fool’s joke was the supposed launch of the Hyundai Mobilet! It was one of those April Fools where you almost wish it was true. They had made a real effort to keep it in line with their usual marketing style and it also made me smile.”

-Lisa Dale, Digital Marketing Executive

“10/10 for production value. The link to their commercial partnership with the Minecraft movie was very clever, using the occasion to have fun with the concept and promote their current collaboration.”

-Mark Vigil, Managing Director

Watch the full video here

“It’s niche. It’s not even that good. But my goodness, I just really wanted James Bourne from Busted’s 2005 side project, Son of Dork, to make a comeback.”

-Becky Parkes, Account Manager

“This totally fooled me! I’d say that makes this campaign a success! Merging a false announcement with a real new project made this believable and relevant. Love it!”

Martin Pidsley, Head of Digital

See the initial video here

“This was a standout to me because they aren’t afraid to be risky. The very premise of their company is that they don’t store any of your data!”

-Greg Lee, Head of Visual

“This is my favourite because I think it’s creative and not what I would have expected from a pizza brand!”

-Darcey Strevens, Work Experience

It was great to see so many businesses getting involved, and the huge amount of engagement this generated across social media. Which April Fools joke caught your eye, or just caught you out?