As Interact evolved, its existing website and branding no longer reflected the confidence, quality and ambition of the business. Big Sound Marketing delivered a full website redesign and branding update to create a bolder, more modern digital presence and a stronger foundation for future marketing activity.
The Challenge
As businesses grow, branding and websites must evolve with them. For Interact, the existing visual identity and messaging had started to feel out of step with the direction of the company and the high standard of work it delivers.
The challenge was to create a modern brand identity and website that better aligned with Interact’s goals, improved usability and functionality, and allowed the business to present itself more confidently across digital channels.
Our Approach
Big Sound Marketing worked closely with Interact to deliver a strategic and practical website and branding refresh that aligned with the business’s growth and future ambitions. We refined the visual identity, strengthened brand messaging, and designed a modern, confident website that is clear and easy to navigate.
The project began by defining three core brand statements that capture Interact’s unique offering: superior showrooms, sustainably created, delivered with pride. These values shaped the tone of voice, informed design decisions, and guided the website’s structure, ensuring consistency across visuals, messaging, and the user journey.
We then translated these principles into a clear, user‑focused website structure and purposeful content that highlights Interact’s expertise, quality, and attention to detail at every stage.
Alongside the creative work, we managed the full content migration from the previous website to the new platform, ensuring a smooth transition with minimal disruption. As Interact Director Martyn Corker explains, “The process was easy and pretty much totally hassle-free. BSM handled the migration, testing, and launch without asking for any hard work from Interact.”
The Impact
The project delivered lasting improvements across both brand and digital presence, including:
- A modern, relevant brand identity
- Clearer visual style and tone of voice
- Improved website usability and user experience
- Increased confidence in how the business presents itself
- A strong foundation for future marketing campaigns and content
As Martyn puts it,
“This project has given us a modern, highly professional platform which forms the foundation for all our marketing content and strategy.”
The Results
The new website gives Interact a stronger digital presence and a bold, professional brand identity that truly reflects the business today.
“The results went far beyond our expectations,” says Martyn. “The look and feel of the website is bold and impactful, and the functionality is seamless.”
Since launching the new website and branding, Interact has seen:
- Over 250% growth in website visitors
- Over 275% increase in website actions
- Over 64% growth in LinkedIn followers
- And a rise in relevant enquiries, including one which led to a contract win of 12 new showrooms.
These results demonstrate how a strategic website redesign and branding update can improve business perception and performance.
Looking for a Website Redesign or Branding Update? When a business outgrows its current identity, a new website and refreshed branding can transform how it is perceived and how effectively it attracts the right audience.
At Big Sound Marketing, we help businesses create confident, future‑focused websites and brand identities built around where they are now, and where they want to go next.
