Email Marketing for iCabbi
Creating a buzz for B2B SAAS client, iCabbi
iCabbi, known for its innovative solutions in the taxi sector, wanted to increase their lead generation and customer engagement. The primary goals were to enhance lead acquisition, increase the conversion rate, and ultimately boost revenue through more completed deals.
Objectives
The main objectives of the email marketing campaign were:
- To increase leads within the first year.
- To improve the completion rate of deals by over 30%.
- To personalise communication with potential customers to enhance engagement and conversion.
Strategy and Execution
Development of Sales Funnels
Big Sound Marketing began by constructing tailored sales funnels designed to guide potential customers through a personalised journey. These funnels were strategically segmented based on user behaviour and demographic data to ensure maximum relevance and engagement.
Email Content and Personalisation
Each email was crafted to address the specific needs and interests of the recipient, utilising dynamic content pulled from iCabbi’s CRM system. This approach ensured that every communication felt personal and directly relevant to each prospective customer.
Timing and Frequency
The emails were scheduled over the course of a week, optimising the timing of each touchpoint to coincide with the most likely times for engagement based on past user interaction data. This methodical timing helped in maintaining a balance between keeping the leads warm and avoiding email fatigue.
Utilisation of CRM Data
Big Sound Marketing leveraged iCabbi’s comprehensive CRM system to not only identify the right recipients for each email but also to personalise the emails with high precision. Data such as past interactions, feedback, and service usage were utilised to segment the audience and tailor the messaging.
Results
Lead Generation
Within the first 12 months, the email marketing campaign achieved a 19% increase in leads. This significant growth in leads was a direct result of the personalised and engaging content delivered through the optimised sales funnels.
Increase in Deal Completion
More notably, there was a 34% increase in the number of completed deals. This improvement underscored the effectiveness of the email marketing strategy in not just generating leads, but also in converting these leads into paying customers.
Overall Impact
The combined effect of synchronised email marketing, SEO, and Google AdWords campaigns contributed to a cohesive digital marketing strategy that significantly uplifted iCabbi’s market position and revenue streams.
The success of Big Sound Marketing’s email campaign for iCabbi highlights the importance of integrated marketing strategies that include personalised email marketing, adept use of CRM systems, and the reinforcement of SEO and AdWords. This case study not only demonstrates the efficacy of a well-rounded digital marketing approach but also serves as a benchmark for similar enterprises aiming to enhance their digital outreach and conversion rates.
Through meticulous planning, execution, and continuous optimisation of digital strategies, Big Sound Marketing has set a new standard in email marketing, driving both growth and customer engagement in a highly competitive market.
