BOOSTING ENGAGEMENT WITH APPRENTICESHIP THEMED PODCAST
Creating and Launching Ford & Slater’s New Podcast
We recently partnered with Ford & Slater, one of the largest DAF truck dealers in the UK, to create an engaging podcast highlighting their apprenticeship programme. The goal of the podcast was to provide valuable insights into the programme and reach a wider audience, especially young people considering a career in the automotive industry.
Through a strategic, end-to-end approach, Big Sound Marketing ensured the podcast’s success by managing everything from production to marketing and even securing media exposure on BBC Radio Leicester.
The Challenge
Ford & Slater sought to raise awareness of their apprenticeship programme in a way that resonated with younger generations. They needed a modern, accessible platform to break down barriers and deliver practical insights about their apprenticeship offerings, including how to apply, what to expect, and showcasing the lives of current apprentices.
The challenge was not only to create a polished and professional podcast but also to ensure the podcast reached the target audience effectively.

Our Solution
Big Sound Marketing offered a full-service approach to bring the Ford & Slater podcast to life. This included:
- Sourcing and Liaising with a Recording Studio
We identified and secured a professional recording studio equipped with everything needed to produce high-quality episodes. By liaising closely with the studio, we ensured smooth scheduling and technical support throughout the project. - Recruiting an Experienced Producer – To guarantee a seamless recording process and top-tier sound quality, we brought on board an experienced producer to oversee and facilitate every aspect of the production process.
- Managing Podcast Guests – We liaised with all podcast guests, ensuring they felt comfortable and prepared for their appearances. From coordinating logistics to escorting guests from the holding area to the studio, we made the entire process stress-free and professional.
- Creating Launch Assets – To promote the podcast effectively, we designed a suite of launch assets, including graphics, promotional videos, and teasers, tailored for use across social media.
- Episode Edits – Partnered with our producer, we ensured that the episodes edits were engaging, suitable and on brand.
- Episode Marketing – Each episode was supported with targeted marketing campaigns designed to maximise reach and engagement.
- Securing Media Exposure – To amplify the podcast’s reach, we secured a feature for Ford & Slater on BBC Radio Leicester, giving them the opportunity to promote the podcast and share the apprenticeship programme’s impact with an even larger audience.
The Podcast
The podcast was designed to be informative and engaging, focusing on key aspects of the apprenticeship programme:
- What to Expect: Insights into the programme’s structure, benefits, and opportunities.
- How to Apply: Clear guidance on the application process.
- A Day in the Life: Real-life accounts of current apprentices, including their daily responsibilities.
- Parts Department Spotlight: A behind-the-scenes look into an integral part of the business.
- Life as a Female Apprentice: Inspiring stories and advice from women navigating a traditionally male-dominated industry.
The Results
The podcast was met with overwhelming positive feedback from both Ford & Slater and their wider network. Not only did it help the business connect with younger audiences, but it also showcased the apprenticeship programme in a fresh, accessible format.
Highlights include:
- Increased awareness and interest in the apprenticeship programme.
- High engagement on social media and podcast platforms.
- Positive responses from Ford & Slater’s network, including industry peers and stakeholders.
- A successful feature on BBC Radio Leicester, bringing the podcast to a larger audience.
Conclusion
Big Sound Marketing’s comprehensive approach enabled Ford & Slater to create an impactful podcast that resonated with their target audience and enhanced their brand visibility. From sourcing top-notch production support to delivering effective marketing strategies, we ensured every aspect of the project exceeded expectations.
This case study demonstrates the power of podcasting as a tool for businesses to connect with their audiences and deliver impactful messages in a modern, relatable way.
Got a message you want to get out there? Get in touch with Big Sound Marketing to start your very own podcast!