TEAM WORKSHOP ON SEO
Empowering Our Team to Drive SEO Success
At Big Sound Marketing, we believe that the key to driving growth for our clients lies in staying at the cutting edge of digital marketing practices. This week, our team took a powerful step forward in this mission with an in-depth SEO workshop led by our Head of Digital, Martin Pidsley. The workshop brought together our entire accounts team to deepen our knowledge and refine our approach to all aspects of search engine optimization—technical, on-page, and off-page.
The goal? To ensure we’re delivering top-tier SEO strategies for our clients, keeping them competitive and visible in a constantly evolving digital landscape.
Why We Held This Workshop
SEO is a complex, ever-changing field. With search engine algorithms frequently updating, and new techniques emerging, the Big Sound Marketing team is dedicated to continuous improvement. The workshop was designed to strengthen our collective understanding of the latest SEO practices and give our accounts team the tools to approach each client’s unique needs with precision and creativity. Whether it’s technical SEO, on-page tweaks, or off-page strategies, the workshop equipped our team with the insights needed to amplify our clients’ online visibility and engagement.
What We Covered: The Key Areas of SEO
1. Technical SEO:
Technical SEO is often the foundation of a successful strategy. From ensuring fast loading times and mobile optimization to configuring site structures for easy crawling, Martin walked us through the essentials of optimizing the “behind-the-scenes” elements. We covered new tools for diagnosing and improving site performance, understanding the importance of core web vitals, and strategies for addressing common technical issues.
2. On-Page SEO:
On-page SEO involves optimizing individual pages to rank higher in search results. We focused on fine-tuning elements like keyword placement, meta tags, and internal linking strategies. Martin shared insights on the latest trends in on-page optimization, including semantic search, user intent, and the importance of creating engaging, high-quality content that serves both users and search engines. The team left with a stronger grasp of how to turn content into a powerful tool for search engine success.
3. Off-Page SEO:
In the realm of off-page SEO, we delved into strategies for building our clients’ credibility and authority across the web. This involved discussing link-building techniques, brand mentions, social signals, and other methods that help establish a website’s reputation and domain authority. Martin emphasized the importance of relationship-building, content promotion, and the role of social media in enhancing off-page SEO efforts.
4. Reporting and Tracking Success:
To measure the impact of our SEO efforts, we need reliable reporting practices. Martin introduced tools and key metrics to track SEO performance accurately, from organic traffic and keyword rankings to conversion rates and user engagement metrics. The team gained insights on how to interpret these metrics to understand the return on investment for our clients and adjust strategies as needed.
Why This Matters to Our Clients
Our clients expect the best, and as an agency, we take pride in delivering work that is as effective as it is innovative. By bringing the accounts team up to speed on the latest SEO techniques, we’re ensuring that every client benefits from a cohesive, strategic approach rooted in up-to-the-minute knowledge. The workshop has positioned our team to conduct comprehensive SEO audits and identify areas for improvement, ultimately helping our clients gain the visibility and traffic they need to succeed online.
Ready for an SEO Audit?
If you’re interested in taking your business’s SEO to the next level, Big Sound Marketing is here to help. Our team is prepared to conduct a thorough audit of your site and devise a strategy that maximizes your online potential. Whether you’re just starting with SEO or looking to enhance your current strategy, our team’s expertise can make a difference.
