Projects

As part of their apprentice recruitment activity, DAF Trucks dealership Ford & Slater came to us wanting to completely revamp the brochure which they gave to prospective apprentices. Working closely with Ford & Slater we devised a concept which moved away from the traditional corporate brand identity and instead developed a brochure which had a more youthful tone in the copy, content and design, to be more relevant and appealing to the target audience.

The brochure has been used at careers fairs, in schools and open days to engage with young people looking for the first step in the professional life. The brochure was part of the overall apprenticeship recruitment activity we have worked with Ford & Slater on, helping to promote their award winning apprenticeship programme.

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