Recruitment, Retention and Recognition

It’s a known fact that your employees can make or break the success of your business. No matter how great your idea, product, or mission is, you’ll struggle to make an impact without dedicated and hardworking staff. So, when you find a superstar employee, there’s no question that you’ll want them to stick around.

Employee recognition isn’t just a nice-to-have—it’s a vital component of building an engaged, motivated, and loyal workforce. When team members feel appreciated, they’re more likely to stay committed, maintain a positive attitude, and perform at their very best. Recognition can come in many forms, from a simple thank-you email to formal awards ceremonies, and every gesture counts.

At Big Sound Marketing, we understand that impactful recognition goes beyond a one-size-fits-all approach. Our team is here to help you plan, organise, and execute your employee recognition efforts to suit your unique company culture. We ensure that your recognition efforts are relevant, on-brand, and aligned with your business values. From personalised messaging to event theming, we make sure your apprentice and employees not only feel recognised but also understand how their hard work contributes to the bigger picture. By celebrating milestones, acknowledging standout performances, and fostering a culture of appreciation, you can create an environment where employees thrive and your business grows.

Finding talent

Effective marketing in recruitment and retention is essential for attracting and maintaining top talent. By leveraging multiple channels, your business can ensure you are reaching the right candidates. A dedicated careers website serves as a central hub where job seekers can explore opportunities, learn about your company culture, and apply with ease. Big Sound Marketing designed, developed, and launched a brand-new website for client, Ford and Slater. Due to the sheer size and consistent growth of the business, an optimised platform to share vacancies was the perfect choice to streamline the hiring process. We worked collaboratively with the client to ensure the website was easily navigable, suited the brand’s goals, and provided a clear and easy application process for candidates.

Social media advertising, both organic and paid, expands reach by targeting specific demographics, showcasing company values, and engaging potential candidates on platforms they already use. Promoting your vacancies on social media can help to boost both internal and external applications. As a society, we have never been so reliant on technology, with social media being a non-negotiable part of many people’s daily routines. Never underestimate the power of the share button – just a few shares can reach hundreds more people, expanding your reach effortlessly.

Additionally, attending careers events allows your organisation to connect with job seekers in person, build relationships, and provide insights into career opportunities. Nothing will ever beat human interaction, and careers events provide the perfect stage to leverage this. When a current employee is enthusiastic about the company, their role and benefits, it’s likely the prospective candidates will feel this too and perceive your company in a positive light. Having someone on hand to answer questions and provide a real-life insight into the role often means those who apply really align with the company values. A strong recruitment marketing strategy not only helps in finding talent but also enhances employer branding, ultimately improving retention by attracting candidates who align with the company’s values and long-term goals.

Diversity and Inclusion

Within the industries we work with, gender disparity is a huge issue, with male employees dominating the sector. Holding yourself accountable and striving to make changes is a great way to authentically address the situation and bring your audience along for the journey of closing this gap. International Women’s Day is a day you simply cannot miss in your marketing calendar. Whilst you should be making the women in your team feel valued and equal every day of the year, International Women’s Day is the perfect opportunity to shout about your progress and celebrate the women in your business. Whether it’s your employees sharing their personal experiences, a series of fun challenges to demonstrate the skills of the women in your business or a full campaign to promote your initiative, Big Sound Marketing has the tools to exceed our expectations.

A key focus of our work lies in the HGV industry, particularly in promoting apprenticeship schemes and addressing its long-standing gender imbalance.

Through our work with clients, we use targeted marketing campaigns to encourage more women to enter the field, showcasing the incredible opportunities available to them. Our initiatives include podcasts featuring female HGV apprentice technicians, as well as engaging video content that provides a first-hand look at life in the industry. By amplifying these voices, we help break down outdated stereotypes and demonstrate that HGV careers are for everyone.

Beyond the HGV industry, we believe that every employee should feel confident being themselves at work—regardless of gender, sexuality, neurodivergence, or disability. When businesses actively support inclusivity, they don’t just create a better workplace; they also attract a wider and more diverse talent pool.

A great example of this was last year when we supported a client in their decision to sponsor Leicester Pride. Their sponsorship wasn’t just about putting their name on an event—it was about actively involving employees in a celebration of inclusivity. The result? A hugely successful campaign where employees proudly demonstrated their allyship to LGBTQ+ communities and showed that their workplace truly embraces diversity.

By aligning recruitment marketing with inclusivity initiatives, businesses can build stronger, more diverse teams while sending a clear message: everyone is welcome here.

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Internal Communications

So, you’ve improved your recruitment strategy and found some fantastic employees. The next challenge is keeping them around. Maintaining employee engagement and including them in business developments and opportunities keeps them invested in your mission, goals, and values.

Newsletters and internal announcements are a great way to keep your employees in the loop. Sharing regular updates of business developments, management changes, new employees, quarterly reflections and reminders of the company values are an excellent way to keep views aligned and keep your people at the centre of your success.

Previously, we designed and implemented a bespoke web app for our client’s employees, creating a central hub for internal communications. The web app is accessible by log-in only and includes important information such as new starter forms and company policies, as well as weekly podcasts and regular updates on employee success and recognition. Our priority was to make the web app as easy to navigate as possible, ensuring all employees could access the materials. This is also a fantastic way to measure employee engagement, with trackable log-ins and analytics features. Since creating the web app in 2019, it has become a vital part of our client’s internal communications strategy and is a huge success, with a firm place in daily activities.

Podcasts continue to grow in popularity, so why not implement this into your internal communications strategy? This creates a platform for your employees to share personal stories linked to relevant themes, creating a community feel for those to resonate or support. Podcasts can be used to raise awareness of topics including mental health, sustainability issues and how to play a vital role in supporting the environment. Podcasts are also an engaging way to promote business goals internally, creating a unified space for employees to ask questions, be informed and get involved.

Employer Brand

The effectiveness of employee generated content is better than ever – and for good reason. You are always going to share positive aspects of your brand and working environment, but for employees to rave about your company publicly, and without incentive speaks volumes. Prospective employees will always value the morale and testimonials of your staff more than your rehearsed speech.

‘Day in the life’ videos and photo entries are a great way to get your employees involved in your social media. Whether these are professionally filmed or simply taken on their personal mobile phone for a more authentic and natural feel, the feeling and intention will still be clear. Sharing an honest insight into a day in your company could be the factor that attracts someone to apply for a vacancy. A ‘day in the life’ doesn’t just show the mundane tasks, it shows the team ethos, the work environment and their approach to their day-to-day activities. No matter your industry, this valuable piece of content is easily transferrable and adaptable to your business. Big Sound Marketing are experts in curating this content and moulding it to suit your brand identity and goals. With talented videographers and editors, fantastic copywriters, and a knowledgeable social media team, we can ensure your ‘Day in the Life’ entries align with your values and reach those who matter.

Employee Recognition

We spend so much of our lives at work, and it’s normal to have periods of lower motivation, where those thankless tasks we complete every day go under the radar. As an employer, you’ll want this period to be as short as possible. Highlighting those little wins is a great way to make your employees feel valued at work, boost morale and recognise achievements. Employees can be recognised by senior management, fellow colleagues and customers, and your job is to make sure they know they are appreciated. Whether this is in the form of a certificate, a letter of recognition, a shopping voucher, extra holiday or a simple chocolate bar, your employees will appreciate the intentional gesture, not matter the extravagance or simplicity.

At Big Sound Marketing, we support your efforts to recognise your employees’ successes, both big and small, creating initiatives to ensure they feel seen. From certificate design and production to social media awareness campaigns, or even awards nights to celebrate your employees, we’ve got you covered from start to finish.

PR and Awards

Recognising employees and promoting company achievements through PR and awards play a key role in retention and recruitment. Employee of the Month awards boost morale and loyalty, making staff feel valued. Publicly highlighting business growth, new initiatives, and charitable contributions enhances the company’s reputation, attracting top talent and creating pride among employees.

Organising staff appreciation events further strengthens engagement, creating a positive workplace culture where employees feel connected and motivated to stay. By prioritising recognition and public acknowledgment, businesses can build a strong, committed workforce while appealing to prospective hires.

Fundraising Initiatives

Looking for ways to engage your employees, and create unity to support a common cause? Fundraising initiatives are a fantastic way to support local and national charities create a team environment.

In the digital world we live in, fundraising no longer consists of a sponsorship sheet and a bucket filled with coins. Instead online platforms such as ‘Just Giving’ create a central hub of donations, tracking progress and sharing an insight into the fundraising activity and why it is important to you and your business.

At Big Sound, we create eye-catching designs for use on social media, supply event-specific merchandise and materials to highlight the effort and ensure the charity and intention is kept at the heart of your messaging. Talking about your fundraising initiatives online is a fantastic way to raise awareness and boost donations, reaching more and more people from outside the business.

Over the last few years we have supported our clients to promote fundraising activities including: