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  • Recognising AI-Generated Written Content on Social Media

Recognising AI-Generated Written Content on Social Media

There’s no denying that AI is here to stay, and those who aren’t implementing its use into their marketing strategies will be left behind. But as its capabilities have grown, we have spotted an overreliance on the tool, creating generic, robotic social media copy.

Recognising AI-Generated Written Content on Social MediaChloe Wood2025-04-22T12:11:00+00:00
  • The Best April Fools Marketing Campaigns 2025

The Best April Fools Marketing Campaigns 2025

April Fools is a huge highlight in the marketing calendar, but which brands stood out to the BSM Team...

The Best April Fools Marketing Campaigns 2025Chloe Wood2025-04-22T12:12:44+00:00
  • How to Use Analytics to Improve Your Marketing Efforts

How to Use Analytics to Improve Your Marketing Efforts

By leveraging data and analytics, businesses can fine-tune their marketing strategies, make informed decisions...

How to Use Analytics to Improve Your Marketing EffortsMartin Pidsley2024-10-30T16:37:17+00:00

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