International Women’s Day
DAF Trucks NV International Women’s Day Campaign
On March 8th every year we, as a global community, celebrate International Women’s Day. It commemorates the social, economic, cultural and political achievements of women and reinforces the rally for women’s equality.
The theme for 2021 was “Choose To Challenge” because from challenge, ensues change. Big sound Marketing were asked by DAF Trucks NV to produce a video campaign to celebrate International Women’s Day.
When it comes to the logistics industry, female representation can be lacking and this stigma of women not being a part of the industry, is what Big Sound Marketing chose to challenge in our campaign for DAF Trucks NV. With the campaign, we wanted to acknowledge some of the incredible inventions by women throughout history that have changed the course of the transport industry.
When choosing the perfect presenter for the campaign, we asked CBBC’s very own Grace Webb to take part, due to her enthusiasm for motors and high energy personality.
The campaign centred around Grace celebrating some of the amazing inventions created by women, for example indicators, to show how different the modern transport industry would look without these innovative female inventors.
The video was a success, with DAF Trucks NV enthusiastic about the concept and the final product. After its launch on the 8th of March, the video has since accumulated over 153,000 views worldwide, across Instagram, Facebook, Twitter and YouTube.
It was an honour to help DAF Trucks NV celebrate such an incredible and important global holiday.
So as our presenter Grace Webb would say, “To all the incredible women out there, here’s to you!”
Happy International Women’s Day everyone!
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